R.O.I.C.P. AI Based Lead Generation

ROI Calculator

Try the numbers before you read the pitch. Pick a published offer, put in your reply and close assumptions, and see every step of the math — nothing hidden, nothing benchmarked from someone else's results.

1 · Your inputs

Prices and contact counts are the published offer facts. The reply rate, close rate, and deal value are yours — we publish no benchmarks for them.

Pre-filled with the offer's published contact count — change it to model your own volume.
Your number — what one closed deal is worth to you.
Your assumption — change it. This is not our data and not a benchmark.
Your assumption — change it. This is not our data and not a benchmark.

2 · Your results ESTIMATE

Every figure below is an estimate built from your assumptions — the working is shown in full.

— estimated pipeline value per $1 of cost ESTIMATE

    3 · Compare the published offers

    Cost per verified contact from the published price and published contact count of each offer. Rows highlighted gold cover the contact volume you entered above.

    OfferPublished priceContacts includedCost per verified contact

    Retainers are monthly. First List is a one-time build. MSP Territory publishes a 500–750 contact range; its per-contact cost is shown as that range, with the 625-contact midpoint labeled.

    The assumptions, in the open

    • Reply rate and close rate are your own inputs — your assumptions, not our data. We publish no reply or close benchmarks, and the defaults on this page are placeholders for you to replace, not typical results.
    • Average deal value is your number. Pipeline value is simply your deals × your deal value.
    • Prices and contact counts are the published offer facts from the Pricing page. Paid plans open at launch; the free Spec & Market Report is the live first step.
    • Fractional replies and deals are expected values, not promises — 0.75 of a deal means the math's average, not three-quarters of a customer.

    “No results are guaranteed — not meetings, not replies, not sales. What we stand behind is the data and the process: spec approved before build, verified at build time, bad rows replaced free.”

    Get the free Spec & Market Report

    Free — no card. Your ICP drafted in writing, plus an honest count of how many verified matches exist.